SEO, Search Engine Optimization
When it comes to having an online presence, there are two main routes you can take in order to drive traffic to your website.
The first is via organic traffic, which results from having your website show in search engines for phrases that users type into their search bars. This kind of traffic is unpaid and can result in continuous business for your company from your website. Generally, ROI from organic traffic is greater than most other types of online marketing.
In order to show up for phrases in search engines, your website and web pages need to be optimized. Optimization comes in many forms, but the two main types are on-page and off-page SEO.
This type of optimization consists of everything that you can control on your site. Main points of interest are the following.
- Content (text, images, video, links)
- Meta data (meta titles, meta descriptions)
- Site architecture
- Headers and Sub-headers
- Internal links
This aspect of search engine optimization is of utmost importance. If your website has broken pages, dead links, or other development issues, it can cause users to have a bad experience on your site. Most search engines try to provide users with the best experience possible and will devalue your website or website’s pages when things aren’t working quite right.
Google gives preference to websites that provide a good user experience to mobile users. Your website will show higher in search results when you provide a positive mobile experience.
Your content must provide the information that users expect to find when landing on your site or web page. If a user finds your dog food website when searching for “Best Diet for Schnauzers”, your site or page needs to cover the topic well and thoroughly.
Images enhance the user experience. A good rule of thumb is to add one image to every 300 words.
Meta titles show up in the search engine results as the title of your page. Adding specific words and synonyms will help you rank in the search engines for your target key terms. The meta title will also attract clicks.
The meta description is not seen on your page but is the description of your page that search engines will show in their results along with your meta title. This will not technically help you rank but, when written well, can entice clicks and increase click-through-rates which Google takes into account for rankings.
Your site’s architecture is important for helping search engines understand, follow, and index your site. Improper site architecture will leave your site wanting for optimization.
Headers and Sub-headers
Of all on-page SEO factors, headers and sub-headers have the highest correlation to rankings. Proper key term usage in your headers will increase your rankings.
Internal links allow users to navigate your site and find more information about you, your product, services, our resources. Each page on your site needs to be supported by others on your site.
Ensure that your on-page SEO is optimized so that your site and pages will be topically relevant to your product, service, or information.
When other sites talk about your site and link to your site, they count as votes. The more votes you have and the more authoritative the sites are that talk about yours, the higher your rankings will be. Links pointing to your site have the greatest effect on your rankings in the search engines.
- Make sure to create content that will attract links.
- The more links you have and the more authoritative they are.
- The more authoritative your backlinks are, the more authoritative your site is in the search engines.
- Backlinks pointing to your site or site’s pages will help you rank for the topics your site and pages cover.
- The higher you rank for your desired topics, the more traffic you will have coming to your site.
Top-SEO.Agency offers a complete online marketing service for your business. From website design to search engine marketing, optimization and more, we will translate your ideas into a successful online marketing campaign that delivers results for your business.
• Google Places
• Local Search Engine Optimization (SEO)
• National Search Engine Optimization (SEO)
• Website Design
• Social Media Optimization
• Facebook Fan Pages
• Video Optimization
• Link Building
• Press Releases
Contact us today for SEO consultation or more details on specific services.